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Dixie Beverage


About Us

Dixie Beverage Company is the trading name for Shenandoah Valley Distributing Company, Inc. that was incorporated in 1948. This company was bought by Doug and Lorraine Hottel in 1978. At that time Dixie Beverage was a 3 truck operation with 8 employees covering 6 counties in northwestern VA. From those humble beginnings, Dixie Beverage now employs approximately 80 employees and has 45 plus delivery trucks on the road 5 days a week. It sells many national, regional and local brands of wine, cider, Red Bull Energy drink and other non-alcoholic beverages. In addition to the original 6 counties, Dixie Beverage now sells Red Bull and other non-alcoholic products from Rockingham County, Virginia to Washington County, Maryland, parts of Ohio and Pennsylvania and the entire state of West Virginia.


Dixie Beverage Company is a full-service wholesale beverage distributor supplying quality alcoholic and non-alcoholic products to retail and on-premise accounts in assigned territories via professional delivery and merchandising services with a focus on win-win scenarios. We strive to maintain neat, clean, and safe vehicles, facilities, and warehouses, to treat all employees with respect and dignity, and to promote a company culture reflecting the founding philosophy that advancement comes to those who prioritize the quality of our work above how much time and effort it may take.