About
The Story of Dixie Beverage West
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1948
Our Humble Beginnings
Dixie Beverage Company is the trading name for Shenandoah Valley Distributing Company, Inc. that was incorporated in 1948.
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1978
Hottel Family Purchased
This company was bought by Doug and Lorraine Hottel in 1978. At that time, it was a 3 truck operation with 8 employees covering 6 counties in northwestern VA.
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2001
Red Bull Energy Drink Exclusive Dist.
Covered all 55 counties in West Virginia, 7 counties in Virginia and 3 counties in Maryland.
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2011
2 More Counties
Gained Red Bull distribution rights in 2 counties in Pennsylvania.
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2017
1 Million in 1 Year
Sold 1 million Red Bull cases in one year.
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2018
Ohio Expansion
Gained Red Bull distribution rights in 17 counties in Ohio.
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2023
2 Million in 1 Year
Sold 2 million Red Bull cases in one year.
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~ Present
Serving Large & Wide
Dixie Beverage West now employs over 80 employees and has 45 plus delivery trucks on the road 5 days a week. Dixie Beverage West sells Red Bull products in parts of Virginia, West Virginia, Maryland, Ohio and Pennsylvania.
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